Sports Industry

Background/context

In 2012, JGC Group tendered for and won a project with the Western Australian Government to prepare and deliver 36 targeted training workshops with session notes and learner guides on six topics. These were rolled out across Western Australia, for sporting associations and clubs.

The topics covered:

  • strategic and operational planning
  • workforce development
  • financial management
  • governance and management
  • effective teamwork
  • marketing and communication

The purpose of the training was to provide information and practical strategies that could be used to improve the overall business and operational performance of the sports industry.

The challenge

Defining the exact skill requirements within the six topics for sports associations and clubs

  • Preparing ‘plain English’ workshop guides and participant notes
  • Preparing training session plans and materials
  • Scheduling sessions in all nine regional areas of WA and throughout the Perth metropolitan area
  • Delivering the training sessions and evaluating the effectiveness of the program
  • Preparing a formal report for the WA Government on the project outcomes

The JGC Group approach

A team of highly skilled trainers with extensive knowledge on the six topics were assembled. Trainers had sporting industry backgrounds as participants and administrators and their focus was on:

  • Ensuring the training activity had relevance to the participants through the use of industry specific work activities
  • Conducting workshops at times to suit sports club volunteers
  • Providing an interactive and participative environment designed to engage with all attendees
  • Being able to measure the transfer of skills and knowledge to the attendees through exercise activities
  • Providing attendees with knowledge they can apply in their workplace

The result

JGC Group delivered workshops to sports club representatives from all parts of the Western Australia. Sessions were delivered in locations that stretched from Kununurra in the north of WA to Esperance in the Great Southern region. Specific workshops for administrators and board members were delivered in Perth.

A formal evaluation process was undertaken. It showed a very positive response from program participants, and feedback indicated that the skills and knowledge learned was being applied back in the clubs. Participants rated the JGC Group team as highly credible and skilled presenters.